The History of Cartoon Network - Chapter 2: The concept

Last time, I talked about how Ted Turner built his media empire out of an independent station in Atlanta and how it grew with new cable networks, the acquisition of the MGM library and Hanna-Barbera's 1991 acquisition. Eventually they started thinking on the concept, as this video demonstrates:

What the video explains:
-At the time, more kids were watching cable than ever before
-There was only one option: Nickelodeon. If you had Disney Channel, you were in luck
-Cartoons occupied 26% of Nickelodeon's schedule, counting the then-new "Nicktoons" concept
-Not counting prime-time cartoons of the time like The Simpsons (then on it's early seasons) and Fish Police (which was CBS's weapon to compete with it but failed miserably), there were no cartoons aimed at kids
-NBC was leaving the tratitional Saturday morning concept, replacing it with TNBC, a block aimed at teens
-No kids shows overnight
-There was a higher demand on cable advertising at the time CN was conceived
-Cable cartoon audience at the time: 46.7% kids, 44.6% adults
The video shows CN's pre-launch logo which didn't take off when the channel launched.

There was no consistency with it. The character in the center changed (you can see tons of it in the video).
Eventually the logo came out to air on an actual television on an Adult Swim bumper:

Into 1992 now, and Cartoon Network brainstormed on a new (and iconic) logo:

The channel's look (seen in the video) was as closest as it could get to the Checkerboard era.
The plans came true on February 18th, 1992. We'll see how the channel launched (sadly, no video) in due course.