Saturday, September 20, 2014

The History of Cartoon Network - Chapter 4: International expansion


Ted Turner was a visionary. He knew that a channel based entirely on airing cartoons would become successful. Package deals involving TNT led to the channel's expansion in the USA. The next step: extend the channel beyond borders.
The first localized version of Cartoon Network was a Latin American feed, two subfeeds of the American feed: one for the Spanish-speaking countries in Latin American Spanish and one for Brazil in Brazilian Portuguese. The feeds eventually split off, creating four separate LA feeds: three for the Spanish countries and one for Brazil.

The channel launched on April 30th, 1993, thus becoming the first international CN feed. We don't know if there's any video of this protozoic "Blocks" bumper:

The fourth feed followed afterwards, on September 17th, 1993: say hello to CN Europe. The channel offered us "Toons Without Frontiers" (which may or may not be a deliberate reference to Jeux Sans Frontières/Jogos Sem Fronteiras/It's a Knockout/Games Without Frontiers, which was highly popular at the time), that being the channel's first slogan in Europe, as this video demonstrates:
The channel was initially broadcast in English, Swedish and French. Eventually new languages were added: Spanish, Italian, Norwegian and Danish.
The channel initially broadcast for fourteen hours: between 05:00 and 19:00 WET. After 19:00, the channel handed over to TNT, which was Turner's first foray into the classic movie business, predating TCM by almost a year.

This combined service was generally known as TNT & Cartoon Network:
logotipo
Launch promotions claimed it as "2 New Channels in 1", later changed to "2 Great Channels in 1". The promos involved classic movie couples, alluding to TNT ending with a cartoon couple, alluding to Cartoon Network:

Here's how it was covered by a French magazine:

Eventually the combined service launched in the Asia-Pacific region. On October 6th, 1994, Cartoon Network SEA began broadcasting out of Hong Kong for Hong Kong, Macao and South East Asia. Currently the broadcast area excludes the Philippines which get their own feed between 06:00 and 00:00, with a simulcast of CN SEA overnight, the Maldives, Sri Lanka (replacing the Indian version) and Mongolia. On May 1st, CN India began broadcasting out of Mumbai for the Indian subcontinent. CN Australia launched on October 3rd, 1995, broadcasting out of Sydner for Oceania. All feeds broadcasted from 06:00 to 21:00 (IST, HK/MAL/SING and NSW times, respectively) with TNT Classic Movies taking over the remaining hours. On SKY in New Zealand, in-house channel Orange filled in the slot left out by TNT for unknown reasons.
CN SEA was inaugurated at 12:00 HK/MAL/SING, the same time as CN USA.
I don't know what languages were available on CN SEA and CN IN at launch. I think that CN IN was bilingual (English and Hindi) and that Tamil was added at a later point.
Next time: annexes featuring Toonami, CCF (plus a separate post looking at it's successors), Cartoonito (also featuring pre-Cartoonito attempts at pre-school blocks) and other blocks.

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